Small and Medium -sized businesses can compete with large brand through strategic use of information and news. Had Nike didn't grab so much attention from suing other brands to protect intellectual property, they would have never been seen as hypocrites for stealing someone else's design. without this gap in there reputation, Nike would have never had the incentive to cooperate.

I appreciate this article because it shows that small and medium businesses can win by keeping larger brands in check at all times as Nike made the common mistake of being too greedy for their own good.