Member-only story
Most successful people landed their dream job through side-hustling.
Don’t wait for others to give you an opportunity. Just create one for yourself.
Nowadays, it is possible to do just about anything, yet most employers want someone who can do a little bit of everything, especially when it comes to digital marketing. Even if you want to be a content writer simply, coaches, advisors, and recruiters will all tell you that you must become a “T-shaped” candidate.
For those who do not know, being T-shaped means that you are highly specialized in one area while having sufficient knowledge in a broad group of subjects related to your specialization. For example, someone aspiring to be a content writer must also become experienced in:
- Social Media Marketing
- Email Marketing
- Copywriting
- Search Engine Optimization
- Google Analytics
- Affiliate/Influencer Marketing
- Public Relations
- Sales
The whole nine yards. The claimed reason is that many employers want someone who can speak the language of their colleagues; that way project will run smoother. But also, because many companies are cheap as the toilet paper they use to wipe their B-hind.
