All platforms start out like this. There is a book called crossing the Chasm by Geoffrey A. Moore that discuss marketing and selling disruptive products to mainstream customers. The book explains the economic and skill gap between those who encounter a technology first (innovators) versus those who are last to partake in the fun (pragmatics).

Pragmatics join the platform to make some money once the opportunity shows itself but the one who reap the benefits of any platform are always those who know how to use every feature to their advantage strategically. Be first, experiment to learn fast, and imitate ideas from the best with no hesitation.